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Together with Rüdiger Röhrig from Sustainable Growth Associates, I discussed sustainability in companies as a shared challenge. For me, the meaning behind what I do, both as an individual and as a company or employee, is essential. A meaning that serves a greater whole, the Earth, or even better, our lives on Earth. The Natural Step provides a wonderful definition of sustainability in relation to the environment, society, and the business world. Since the only way to bring ab